![]() ![]() This post broke Gucci out of their traditional bubble, making them a more “down to earth” brand. Promoting their new watches, Gucci recreated the classic Arthur fist meme on Instagram. ![]() However, back in 2017, the brand took on a more modern approach for one of their campaigns. If anyone asks me what I think of Gucci, I think of them as a classy and traditional Italian leather brand. Recess cleverly used this format for its flavors to hilarious effect. The “ starter pack ” meme is a series of multi-panel photo sets usually meant to illustrate the archetype of a celebrity, company or subculture through a recommended selection of fashion articles, multimedia and other consumer products, similar to steal her look fashion guides. The majority of the content features cans personified among different cultural reference points, memes, and various backdrops or scenes. Recess shines in the daring and hilarious personality they’ve crafted on Instagram, effectively bringing each unique flavor to life. Responding to the coronavirus effectively as a brand was complicated but Recess managed to lean into the dire situation with highly relatable quarantine memes featuring Tiger King, a comically stretched tandem bike, and an expanded logo adding “ion” to spell Recession. Recess is one of the most absurd brands on Instagram, building up a truly unique personality and brand story using a lush pastel color palette that seems to evoke the “bliss” the drink itself claims to produce. Marketers & Brands Who’ve Used Memes Well On Instagram: Recess Memes have also started to be used with more regularity on Instagram, with brands like Recess really pushing the envelope. On Twitter, brands are able to approach messaging in a very casual manner and funny content often gets shared widely, which is effectively free marketing. Memes are an extremely low-cost way to create engaging content that attracts a following, particularly on Twitter. Because memes can also be rude or offensive, marketers must walk a fine line when experimenting with meme marketing. If you’re looking to boost engagement and authentically relate to your audience, read on for our guide on how to use memes, gifs, and emoji in your marketing! Using Memes in Marketing What is a Meme?Īccording to Merriam-Webster, the definition of “meme” is “an idea, behavior, style, or usage that spreads from person to person within a culture.” Memes usually leverage satire, social commentary, or nostalgia, meaning a high-quality meme is both funny and insightful. By embracing a more casual approach to connecting with customers using culturally relevant memes and emojis, brands seem more personable and less sales-oriented. Many marketers are finding that adding memes, emojis, and humor to their campaigns is a great way to increase user engagement and engage hard-to-reach consumers. As the internet evolves, campaigns are evolving based on their viewerships and trends too. ![]() Marketers are always trying to get creative with their campaigns, whether it’s through copy, design, or images. ![]()
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